Privacy policy

That’s Besties LLC (“That’s Besties,” “we,” “us,” or “our”) respects your privacy and is committed to transparency regarding how we collect, use, share, and protect your personal information.

This Privacy Policy applies to information collected through:

  • www.thatsbesties.com(the “Site”)

  • Purchases (D2C and B2B)

  • Subscriptions

  • SMS programs

  • Paid advertising campaigns

  • Tracking technologies and retargeting tools

By using our Site or Services, you agree to this Privacy Policy.

1. INFORMATION WE COLLECT

A. Information You Provide Directly

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment information

  • Account credentials

  • Subscription preferences

  • SMS consent data

  • Communications with us

Payment information is processed through secure third-party payment processors (e.g., Shopify, Stripe) and is not stored directly by That’s Besties.

B. Information Collected Automatically

When you visit our Site, we automatically collect:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Referring URLs

  • Pages viewed

  • Time spent on pages

  • Interaction data

  • Cookies and tracking identifiers

C. Advertising & Retargeting Data

We use advanced advertising tools including:

  • Meta (Facebook/Instagram) Pixel

  • Google Ads & Google Analytics

  • Conversion APIs

  • Remarketing technologies

  • Similar audience modeling tools

These tools may collect:

  • Device identifiers

  • Online activity

  • Purchase behavior

  • Interaction with ads

  • Hashed contact information (where applicable)

This data allows us to:

  • Deliver targeted advertising

  • Measure campaign effectiveness

  • Retarget visitors

  • Build lookalike audiences

  • Optimize marketing performance

2. COOKIES & TRACKING TECHNOLOGIES

We use:

  • First-party cookies

  • Third-party cookies

  • Web beacons

  • Pixels

  • Conversion tracking tools

These technologies help us:

  • Recognize returning users

  • Improve user experience

  • Analyze traffic

  • Deliver personalized advertising

You may control cookie settings through your browser. Disabling cookies may affect Site functionality.

For targeted ads, you may opt out through:

3. HOW WE USE PERSONAL INFORMATION

We use information to:

  • Process transactions

  • Manage subscriptions

  • Send service-related communications

  • Deliver marketing communications

  • Run targeted advertising campaigns

  • Improve Site performance

  • Prevent fraud

  • Comply with legal obligations

4. HOW WE SHARE INFORMATION

We may share personal information with:

  • Payment processors

  • Shipping carriers

  • Email marketing platforms

  • SMS providers

  • Advertising partners (Meta, Google, etc.)

  • Analytics providers

  • Legal authorities (when required)

We do not sell personal information for monetary compensation.

However, certain data sharing for advertising purposes may be considered a “sale” or “sharing” under California law.

5. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect

  • Request deletion of personal information

  • Correct inaccurate personal information

  • Opt out of the sale or sharing of personal information

  • Limit use of sensitive personal information

To exercise your rights, email: contact@thatsbesties.com

We will verify your identity before fulfilling requests.

We do not discriminate against users who exercise privacy rights.

6. OTHER STATE PRIVACY RIGHTS

Residents of certain states (including Colorado and Virginia) may have additional rights, including:

  • Access

  • Correction

  • Deletion

  • Data portability

  • Opt-out of targeted advertising

To submit a request, contact us at contact@thatsbesties.com.

7. SMS & MARKETING COMMUNICATIONS

If you opt into SMS marketing:

  • You consent to receive recurring automated messages.

  • Consent is not a condition of purchase.

  • Message and data rates may apply.

  • You may opt out by texting STOP.

We maintain records of consent for compliance purposes.

8. DATA RETENTION

We retain personal information:

  • As long as necessary to provide Services

  • To fulfill transactions

  • To comply with tax and legal requirements

  • To resolve disputes

When no longer required, we securely delete or anonymize information.

9. DATA SECURITY

We use reasonable administrative, technical, and physical safeguards to protect personal information.

However, no system is completely secure. We cannot guarantee absolute security.

10. CHILDREN’S PRIVACY

Our Site is not intended for children under 13.

We do not knowingly collect personal information from children under 13.

11. INTERNATIONAL USERS

If you access our Site outside the United States, you consent to data transfer and processing in the United States.

12. DO NOT TRACK

Our Site does not currently respond to “Do Not Track” browser signals.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy at any time.

Changes will be posted with a revised effective date.

Continued use of the Site after changes constitutes acceptance.

14. CONTACT INFORMATION

That’s Besties
600 W Peachtree St NW Suite 1700
Atlanta, GA 30308
contact@thatsbesties.com